The following report is prepared for: Test
From: test
Dated: 19-03-2024
Congratulations on completing the BGA-Calculator Questionnaire, below is your Business Development
Report.
This Report will provide you with a pathway to increase your business success. The first step in the process is to know the Turnover and Activity you require to maintain your personal income and pay business expenses, we refer to this as your Present Breakeven or maintain the Status Quo.
The next step is to set new personal income and company profit goals for the next 12 months, and then establish the Turnover and Activity required to achieve the desired goals.
Note: The term ‘Activity’ means the activity steps required to achieve the Turnover (revenue) goal, this includes the number of sales required, the number of Quotes/Proposals submitted, and the number of Leads required (people interested in your product or service).
For many the hardest process in developing a Business Plan is ‘goal setting’ and establishing the
Activity required to achieve the desired outcomes, you may have heard the saying ‘Businesses do not plan to fail, they fail to plan’.
Once you have established your Turnover and Activity goals the next step in the planning phase is the
‘how to’, which is how you are going to achieve those goals.
In this report the ‘how to’ is referred to as your ‘Action Plan’.
This report will list your goals for the next 12 months and the Activity required to achieve those goals.
This is your recipe for success.
We have divided the report into 4 sections as follows;
- Present Breakeven Summary.
- “Next Year’s Goal”.
- A Summary of Next Year’s Goals.
- A Pathway to Achieve Your Goals.
Report Explanation.
Turnover is the total value of sales or revenue required to achieve the desired financial goals. This includes all sales revenue. If One-off Sales are at a different Gross Profit Margin to Recurring Income, this will impact on the total Turnover amount. For example, if the Gross Profit Margin for One-off Sales is lower than the Recurring Income Gross Profit Margin, then the annual Turnover required to achieve financial goals will increase and conversely, if the Gross Profit Margin is higher, then the Turnover required will decrease.
Recurring Income is divided into 2x areas. 1) Existing business – This is included in the total revenue but is excluded in the calculation as to sales required to achieve financial goals. 2) New revenue for Recurring Income Business – The BGA-Calculator works out the Turnover you require to achieve financial goals, then projected Recurring Income is deducted, this then provides you with the revenue (sales target) for the next 12 months.
One-off Sales –This is straight forward as the BGA-Calculator will provide One-off sales as a monthly goal.
How does the BGA-Calculator Work?
Recurring Income Payments –In the discovery (questions) process we have allowed for multiple Recurring Payment Periods, these are – Monthly, Bi-monthly, Quarterly, Half-yearly, and Yearly. The Report will provide totals, such as Total Revenue, Total Sales required, etc., however, the Summary of Next Year’s Goal will provide a breakdown of each Recurring Payment goal.
Why use Average Sale Value (ASV) for Recurring Income? The best way to calculate the sales required to achieve financial goals is to use ASV. However, Recurring Income is a payment paid on a regular basis, e.g. monthly, quarterly, etc. Over a 12-month period, the amount paid has accumulated to an annual value. For example $100 per month over 12 months = $1,200.00.
It is likely not all payments are of equal value, hence the reason for asking you to take the dollar value of all the payments combined for the Recurring Income period (e.g. Quarterly), and divide by the total number of payments. The calculator will calculate the ASV.
Retention – Losing clients is inevitable, this occurs for many reasons, such as no longer requiring your service or maybe going to a competitor. Therefore when estimating next year’s revenue from Recurring Income it is important to factor in a percentage for a loss of clients (Retention Value). Should you have provided a percentage, then the estimated Recurring Income percentage lost has been deducted from the projected revenue for next year, and all calculations have been based on the new Recurring Income projection.
How does the BGA-Calculator provide sales targets for Recurring Income sales when the value of the sale reduces depending on when in the year the sale has been made?
The BGA-Calculator works out the sales required each month to ensure the correct financial goal, and sales targets have been provided. This increases the sales required to compensate for the reduced revenue effect based on the ASV. For example, a Recurring Income sale has been made which has an annual value of $1,000.00. However, if there are only 10 months of the year remaining, their will only be quarterly 3 payments totalling $750.00, the 4th payment will be attributed to the following year.
However, having to compensate for sales revenue dropping as explained in ‘Why use Average Sale Value (ASV) for Recurring Income?’, by having to increase sales targets to compensate, we have also provided the following years projected Recurring Income revenue should you achieve the sales targets, less the Retention Loss percentage. By providing this information you may decide to set a longer term goal in regards to Recurring Income.
How does the BGA-Calculator breakdown the activity required?
- Sales – Sales numbers provided are for the actual NEW sales required to achieve your financial goals. This is based on the Turnover required, less projected Recurring Income. If you have indicated a percentage of revenue between Recurring Income and One-off Sales, the BGA-Calculator will provide the number of sales required for both.
- Leads and Quotes/Proposals required – This is based on the (monthly) total sales target.
Section 1 – Present Breakeven Summary
The first step in developing your Business Plan for the next 12 months is to establish the Turnover (total sales/revenue) required for the business to Breakeven. The Present Breakeven, for our purposes, is based on your previous year’s business performance, it will include Owner Income and it will also include business Operating Profit (as stated on your end of year Profit and Loss Statement), for an established business it is maintaining the status quo from last year to the next year.
Definition: In this report when I refer to the term Present Breakeven, it is the amount of Turnover (revenue) required for the business to Breakeven based on your ‘present’ business activities, that is making no changes to Turnover Drivers, or in other words, business as usual.
The Present Breakeven Analysis is based on the following information:
- You pay the following Franchise Free on turnover… 0.00%
- Your Average Gross Profit for Recurring Income is … 50.00%
- Your Average Gross Profit for One-off Sales is … 40.00%
- Annual Expenses – Includes a Flat Franchise fee, if any (excluding Owners Income and a Percentage
Franchise Fee, if any) … $503,987.00 - You have annual Recurring Income Retention Loss of …
20.00% - Owners combined annual income … $200,000.00
- Last year’s Operating Profit … $100,000.00
- Months of selling activity per year … 11
Note: Annual Expenses include an annual inflation adjustment of
5.00%
Explanation: Months of selling activity. Many business operations do not actively sell every month of the year, for example some may close over the Christmas (holiday) period, or a salesperson may take annual leave, and as a result, selling activity may only take place over 11 months (or less) of the year.
Note: Monthly Turnover is for 12 months of the year.
Note: Activity (Sales, Leads and Quotes/Proposals) numbers are for 11 selling months of the year.
- Recurring Sales – Percentage of Turnover … 50.00%
- You have also stated the following percentages of Recurring Income account for all Recurring Income revenue;
- Monthly payments make up 0.00% of Recurring Income revenue.
- Bi-monthly payments make up 0.00% of Recurring Income revenue.
- Quarterly payments make up 0.00% of Recurring Income revenue.
- Half Yearly payments make up 100.00% of Recurring Income revenue.
- Yearly payments make up 0.00% of Recurring Income revenue.
- You have also stated the following percentages of Recurring Income account for all Recurring Income revenue;
- One-off Sales – Percentage of Turnover … 50.00%
Total Gross Profit required to achieve Financial Goal Including Franchise Fees …
$803,987.00
Note: Annual Expenses are the expenses to run your business, it does
not include any Cost of Sale items, which are attributed to the direct cost of selling a product or
service, not the running of a business.
To Achieve Present Breakeven
- Annual Turnover required to achieve Present Breakeven = $1,808,970.75
- Franchise Fees included = $0.00
- Monthly Turnover = $150,747.56
However, the actual new sales (revenue) target is provided below after the projected Recurring Income
revenue has been deducted.
- Recurring Income – Annual Total (less Retention Loss) =
$576,000.00 - Additional Revenue required to achieve Breakeven =
$1,232,970.75 - New average monthly Sales Revenue target (12 months) =
$102,747.56
Congratulations, you now know the annual and monthly Turnover required to breakeven (or maintain the
status quo). The next step is to discover the activity required to achieve your revenue target
(Turnover).
The Following ‘Activity’ is required to achieve Present Breakeven
Activity is the business functions from which income (revenue) is the result, and in our Business Plan we
want to know the number of Sales required (based on your Average Sale Value), the number of Leads
(people interested in your product or service) and the number of Quotes/Proposals submitted to obtain
sales. By knowing this data, you can them plan your Activity to achieve your Sales and Turnover goals.
The Activity numbers below are based on the following;
You have a Sales Conversion Rate from Quotes/Proposals submitted of
30%.
Your Average Sale Value is as stated below;
Recurring income
- Monthly Payments – Average Sale Value of $0.00
- Bi-monthly Payments – Average Sale Value of $0.00
- Quarterly Payments – Average Sale Value of $0.00
- Half-yearly Payments – Average Sale Value of $1,200.00
- Yearly Payments – Average Sale Value of $0.00
One-off Sales – Average Sale Value of $9,500.00
The Activity required is provided below:
- You require the following (average) number of sales per month – Recurring Sales =
60.4 - You require the following (average) number of sales per month – One-off Sales =
5.9 - Combined (Recurring and One-off) = 66.3
- Number of Leads = 268.6
- Number of Quotes/Proposals = 201.5
- Number of Leads = 26.2
- Number of Quotes/Proposals = 19.7
- Total number of Leads = 294.8
- Total number of Quotes/Proposals = 221.1
Note: Based on a Recurring Income sales target of
60.4, the Recurring Sales for the next 12 months will provide an income of $616,485.38. However, the following year the additional Recurring Income, less Retention Loss, is projected to be
$638,243.68.
To achieve your monthly sales goal (individual sales) you require;
Recurring Income Sales
One-off Sales
Recurring Income and One-off Sales Combined.
You now have the information required to achieve Present Breakeven for the next 12 months. This is based
on your present Activity and business functions.
To help you evaluate the impact of setting goals to increase Turnover Drivers, we have also provided a
comparison between Present Breakeven and Breakeven with your Turnover Driver Goals having been achieved.
Let’s take this one step further … And include changes to Turnover Driver Goals
By making small changes to your Turnover Drivers, will have a significant impact on your Turnover (revenue) and the Activity required to achieve your Breakeven Goal. In the Questioning phase you made some Turnover Driver Goals, so let’s look at the impact these goals would have on the Turnover required to achieve Breakeven (Status Quo) and on the Activity required to achieve the new Turnover Goal. But first, here are your Turnover Driver Goals.
Gross Profit Goal – Recurring Income
You stated you wanted to Increase your Gross Profit by
5.00%, this will increase your Gross Profit to
52.50%.
Gross Profit Goal – One-off Sales
You stated you wanted to Increase your Gross Profit by
5.00%, this will increase your Gross Profit to
42.00%.
Sales Conversion Goal
You have stated you wish to increase your Sales Conversion Ratio from Quotes/Proposals submitted by
1.0, which is winning
4.0 sales from 10 Quotes/Proposals submitted, which equals a
new Sales Conversion Goal of 40%.
Average Sale Value Goal – Recurring Income
You have stated you want to Increase the Average Sale Value by
5.00%, additional to a price increase due to an increase
in Gross Profit (if any), this will increase the Average Sale Value for Recurring Income by a total
percentage of 10.26%.
Average Sale Value Goals for Recurring Income below;
- Monthly Recurring Income – New Average Sale Value Goal …
$0.00. - Bi-monthly Recurring Income – New Average Sale Value Goal …
$0.00. - Quarterly Recurring Income – New Average Sale Value Goal …
$0.00. - Half-yearly Recurring Income– New Average Sale Value Goal …
$1,323.12. - Yearly Recurring Income – New Average Sale Value Goal …
$0.00.
Average Sale Value Goal – One-off Sales
You have stated you want to Increase the Average Sale Value by
5.00%, additional to a price increase due to an increase
in Gross Profit (if any), the Average Sale Value Goal has increased to
$10,302.75, a total percentage increase of
8.45%.
First, the impact on the Turnover Required;
The table below provides the total Annual Turnover (revenue) required which includes projected renewal income from Recurring Income Sales.
| New Breakeven | Compared to Present Breakeven | ||
|---|---|---|---|
| Annual Turnover = | $1,722,829.29 | Decreased by | $86,141.46 |
| Franchise Fees Included | $0.00 | Decreased by | $0.00 |
| Monthly Turnover (12 months) | $143,569.11 | Decreased by | $7,178.46 |
The following items provide the new sales (revenue) targets after projected Recurring Income revenue has
been deducted.
| New Breakeven | Compared to Present Breakeven | ||
|---|---|---|---|
| Recurring Income – Annual (less Retention Loss)= | $635,097.60 | Increased by | $59,097.60 |
| Additional Revenue required to achieve Breakeven = | $1,087,731.69 | Decreased by | $145,239.06 |
| New average monthly Sales Revenue target(12 months) = | $90,644.31 | Decreased by | $12,103.26 |
Now, let’s look at the impact on the Activity required to achieve the new Turnover Goal;
| New Breakeven | Compared to Present Breakeven | ||
|---|---|---|---|
| Recurring Sales = | 48.4 | Decreased by | 12.1 |
| One-off Sales = | 4.8 | Decreased by | 1.1 |
| Recurring & One-off Combined Sales = | 53.2 | Decreased by | 13.2 |
Note: Based on a Recurring Income sales target of
48.4, the Recurring Sales for the next 12 months will provide an income of $543,865.84. However, the following year the additional Recurring Income, less Retention Loss, is projected to be $563,061.11.
To achieve your monthly sales goal (individual sales) you require;
For Recurring Sales
| New Breakeven | Compared to Present Breakeven | ||
|---|---|---|---|
| Number of Leads = | 161.2 | Decreased by | 107.4 |
| Quotes/Proposals = | 120.9 | Decreased by | 80.6 |
For One-off Sales
| New Breakeven | Compared to Present Breakeven | ||
|---|---|---|---|
| Number of Leads = | 16.0 | Decreased by | 10.2 |
| Quotes/Proposals = | 12.0 | Decreased by | 7.7 |
Recurring and One-off Sales Combined
| New Breakeven | Compared to Present Breakeven | ||
|---|---|---|---|
| Number of Leads = | 177.2 | Decreased by | 117.6 |
| Quotes/Proposals = | 132.9 | Decreased by | 88.2 |
As you can see, Small Changes = Massive Results.
By achieving the goal of making small increases to Turnover Drivers will decrease the Turnover and Activity required to achieve Breakeven.
Section 2 -‘Next Year’s Goal’
You are now aware what is required to achieve Breakeven (Status Quo) with and without changes to your
Turnover Drivers. However, as a business person your goal is to grow the business to increase your
income, and develop a valuable asset which later can be sold for a good sum of money (Exit Strategy),
during the Questioning process you were asked to set an Owner Income Goal and an Operating Profit Goal.
Setting Income Goals are self-explanatory, after all we all like to increase our personal income each
year, however, some people do not necessarily understand the reasoning behind setting Operating Profit
Goals, I have provided an explanation to stress the importance of achieving an Operating Profit.
When a person looks to buy a business, they are looking for a business which will provide a return on
their investment. Some people will argue that having a reasonable income within the business is a
compelling reason why a person would buy the business, but this is false reasoning. Purchasing a
business on the basis of obtaining a good income when working the business is akin to buying a job with
overheads.
A business in general will have 2x factors under which it is valued, 1) The asset value, that is the
value of any assets the business may have, and 2) The Operating Profit, which will become a dividend to
the owner (or shareholders) of the business. It is the Operating Profit which provides the ‘Return on
Investment’ to a purchaser. This is one of the reasons why it is important for a business to have an
Operating Profit, the larger the profit the more valuable the business will be when it is sold. And in
general terms, depending on the type of business a multiplying factor of between 2-4x the Operating
Profit will be applied to provide an Intangible, also known as a Good-Will, value.
There can also be a Future Opportunity Value when selling a business, but this is another matter.
Building a successful business requires goal setting and planning, and it should be a yearly process.
Each year, you build upon the success of the previous year, set new financial goals, increase Owners
Income, increase Operating Profit and you will create a valuable asset, your business (wealth creation),
which one day you will sell.
From a goal setting perspective, aiming to increase Operating Profit will also increase Owner Income (end
of year owner dividend), and increase the value of your business, which will provide a valuable asset to
be sold at some time in the future. By providing you with an indicative business value, may be
subjective, but knowing you will gain Hundreds of Thousands of dollars, or even more, in personal wealth
is a strong motivator for you to achieve your goals.
Another good reason for having an Operating Profit Goal, is to develop a financial buffer, should it be
required.
Next Year’s Goal
Our first task is to look at the Turnover required to achieve Owner Income, and Operating Profit Goals, plus any additional expenses to increase Spare Capacity and additional Marketing (if selected), followed by the Activity required without an increase in Turnover Drivers. Then I will provide the Turnover and Activity required with Turnover Driving Goals having been applied. Both sets of numbers have been compared to the Present Breakeven numbers (without changes to Turnover Drivers). You may be pleasantly surprised to discover the additional Turnover and required Activity will not be significantly more than your present Breakeven numbers, and easily obtainable.
But first, below are your stated Personal Income and Operating Profit Goals, and additional budget (if required) to increase Spare Capacity within your business, and any additional Market budget you may have provided in the Questionnaire section.
Below are YOUR financial goals:
- Increase Owner Income from $200,000.00 to
$250,000.00 increasing Owner Income by
$50,000.00. - Increase business Operating Profit from $100,000.00 to
$150,000.00, increasing Operating Profit by
$50,000.00.
Spare Capacity – You have indicated you have ample ‘Spare Capacity’.
Additional Marketing Budget
An additional monthly Marketing Budget of $0.00 has also been set aside to increase Leads if required.
Increase in Gross Profit required to achieve Financial Goal
Increasing Owner Income, Operating Profit, budget to increase Spare Capacity and Marketing will also increase the Gross Profit required to achieve your Financial Goal, see below;
- Total Gross Profit required to achieve your Financial Goal Including Franchise Fees is $903,987.00 which is an increase of $100,000.00 when compared to your Present Breakeven without any changes to Turnover Drivers.
Note: The following numbers have been compared against your Present Breakeven (Status Quo) results (excluding any changes to your Turnover Drivers).
To achieve Next Year’s Goal – Excluding any changes to Turnover Drivers
| Next Year’s Goal | Compared to Present Breakeven | |||
|---|---|---|---|---|
| Annual Turnover = | $2,033,970.75 | $1,808,970.75 | Increased by | $225,000.00 |
| Franchise Fees included = | $0.00 | $0.00 | Increased by | $0.00 |
| Monthly Turnover (12 months) = | $169,497.56 | $150,747.56 | Increased by | $18,750.00 |
The following items provide the new sales (revenue targets) after estimated Recurring Income revenue has been deducted.
| Next Year’s Goal | Compared to Present Breakeven | |||
|---|---|---|---|---|
| Recurring Income – Annual (less Retention Loss)= | $576,000.00 | $576,000.00 | Increased by | $0.00 |
| Additional Revenue required to achieve Breakeven = | $1,457,970.75 | $1,232,970.75 | Increased by | $225,000.00 |
| New average monthly Sales Revenue target(12 months) = | $121,497.56 | $102,747.56 | Increased by | $18,750.00 |
The following ‘Activity’ is required to Achieve Next Year‘s Goal
| Next Year’s Goal | Compared to Present Breakeven | |||
|---|---|---|---|---|
| Recurring Sales = | 71.5 | 60.4 | Increased by | 11.1 |
| One-off Sales = | 7.0 | 5.9 | Increased by | 1.1 |
| Recurring & One-off Combined Sales = | 78.4 | 66.3 | Increased by | 12.1 |
Note: Based on a Recurring Income sales target of 71.5, the Recurring Sales for the next 12 months will provide an income of $728,985.38. However, the following year the additional Recurring Income, less Retention Loss, is projected to be $754,714.27.
To achieve your monthly sales goal (individual sales) you require;
For Recurring Sales
| Next Year’s Goal | Compared to Present Breakeven | |||
|---|---|---|---|---|
| Number of Leads = | 317.6 | 268.6 | Increased by | 49.0 |
| Quotes/Proposals = | 238.2 | 201.5 | Increased by | 36.7 |
For One-off Sales
| Next Year’s Goal | Compared to Present Breakeven | |||
|---|---|---|---|---|
| Number of Leads = | 31.0 | 26.2 | Increased by | 4.8 |
| Quotes/Proposals = | 23.3 | 19.7 | Increased by | 3.6 |
Recurring and One-off Sales Combined
| Next Year’s Goal | Compared to Present Breakeven | |||
|---|---|---|---|---|
| Number of Leads = | 348.6 | 294.8 | Increased by | 53.8 |
| Quotes/Proposals = | 261.5 | 221.1 | Increased by | 40.4 |
Let’s take this one step further … And include changes to Turnover Driver Goals
Setting goals to increase Turnover Drivers should be included in your next year’s business plan. Small changes to increase your Turnover Drivers will have a significant impact in lowering the Turnover and required Activity to achieve your Next Year’s Financial Goals.
First, the impact on the Turnover Required;
| Next Year’s Goal | Compared to Present Breakeven | |||
|---|---|---|---|---|
| Annual Turnover = | $1,937,115.00 | $1,232,970.75 | Increased by | $704,144.25 |
| Franchise Fees included = | $0.00 | $0.00 | Increased by | $0.00 |
| Monthly Turnover (12 months) = | $161,426.25 | $102,747.56 | Increased by | $58,678.69 |
The following items provide the new sales (revenue) targets after projected Recurring Income revenue has been deducted.
| Next Year’s Goal | Compared to Present Breakeven | |||
|---|---|---|---|---|
| Recurring Income – Annual (less Retention Loss)= | $635,097.60 | $576,000.00 | Increased by | $59,097.60 |
| Additional Revenue required to achieve Breakeven = | $1,302,017.40 | $1,232,970.75 | Increased by | $69,046.65 |
| New average monthly Sales Revenue target(12 months) = | $108,501.45 | $102,747.56 | Increased by | $5,753.89 |
Now, let’s look at the impact on the Activity required to achieve the new Turnover Goal;
| Next Year’s Goal | Compared to Present Breakeven | |||
|---|---|---|---|---|
| Recurring Sales = | 57.9 | 60.4 | Decreased by | 2.5 |
| One-off Sales = | 5.7 | 5.9 | Decreased by | 0.2 |
| Recurring & One-off Combined Sales = | 63.6 | 66.3 | Increased by | 2.7 |
Note: Based on a Recurring Income sales target of
57.9, the Recurring Sales for the next 12 months will provide
an income of $651,008.70. However, the following year the additional Recurring Income, less Retention Loss, is projected to be
$673,985.48.
To achieve your monthly sales goal (individual sales) you require;
For Recurring Sales
| Next Year’s Goal | Compared to Present Breakeven | |||
|---|---|---|---|---|
| Number of Leads = | 193.0 | 268.6 | Decreased by | 75.6 |
| Quotes/Proposals = | 144.7 | 201.5 | Decreased by | 56.8 |
For One-off Sales
| Next Year’s Goal | Compared to Present Breakeven | |||
|---|---|---|---|---|
| Number of Leads = | 19.1 | 26.2 | Decreased by | 7.1 |
| Quotes/Proposals = | 14.4 | 19.7 | Decreased by | 5.3 |
Recurring and One-off Sales Combined
| Next Year’s Goal | Compared to Present Breakeven | |||
|---|---|---|---|---|
| Number of Leads = | 212.1 | 294.8 | Decreased by | 82.7 |
| Quotes/Proposals = | 159.1 | 221.1 | Decreased by | 62.0 |
You will notice the ‘Activity’ required to achieve Next Year’s Goal when applying Turnover Driver Goals is very favourable when compared to the ‘Activity’ to achieve your Present Breakeven (without Turnover Driver Goals being applied). The difference between both Next Year’s Goal with and without an increase in Turnover Drivers is huge. Small Changes truly equal Massive Results.
Now, let’s look at the financial Impact of achieving your business goals for the next year.
The following provides the Financial Gain and Business Value when achieving your goals. While providing a Business Value is speculative, we believe it is an important part of business development as aiming for an indicative business value is a great motivator, plus, it would be very useful in developing an Exit Strategy for when you wish to sell the business
‘Owners’ Financial Gain
Your estimated financial gain by achieving your business goals.
| Additional Income & Business Value | |
|---|---|
| Increase in Owner Income = | $50,000.00 |
| Increase in End of Year Operating Profit = | $50,000.00 |
| Total Combined Increase In Owner Income = | $100,000.00 |
| Business Value Increased by = | $175,000.00 |
| Total Financial Gain | $275,000.00 |
Estimated Value of your business when you have a total Operating Profit of…
| Total Operating Profit = | $150,000.00 |
|---|---|
| New Business Value | |
| Multiplying Value Factor = | 3.5 |
| Estimated Intangible (Good Will) Asset Value = | $525,000.00 |
| Plus Estimated Asset Value = | $0.00 |
| Total Estimated Business Value | $525,000.00 |
Income Summary
You have increased Owners Income by $50,000.00, and you have increased your Operating Profit by $50,000.00, plus increased your Business Value by $175,000.00, making for a total financial gain of $275,000.00 .
Finally …
You now know what is required to stay in business (maintain the status quo) and you now have Next Year’s Goal to drive your business to more sales, income and profit, the next step is to establish an practical ‘Plan’ to increase your Turnover Drivers, and monitor progress, Better Business Group can help you develop and implement a ‘Plan’ to achieve Next Year’s Goal.
Note: Mark-up for Re-0ccurring Income, should you wish to increase your prices to reflect a Gross Profit margin of 52.50%, is a factor of 2.1053.
Note: The Mark-up for One-off Sales, should you wish to increase your prices to reflect a Gross Profit margin of 42.00%, is a
factor of 1.7241.
You have a decision to make based on the choices below;
- Do nothing and place this Report in a draw and forget about it, or;
- Maintain your Present Breakeven (status quo) but keep an eye on your numbers to ensure you maintain the Activity required and not go backwards, or;
- Maintain your Present Breakeven but make its achievement easier by reducing the Activity required to achieve the goal by increasing Turnover Drivers, or;
- Select Next Year’s Goal, but make no changes to Turnover Drivers, increase Owner Income, Operating Profit and Business Value, or;
- Select Next Year’s Goal, including your goals of increasing business Turnover Drivers, to make it easier to increase Owner Income, Operating Profit and Business Value.
Which of the 5 above have you chosen? If its number 5, congratulations, you are now on you path to achieving greater business success, increasing your income and creating a valuable asset. Increasing your Turnover Driver Goals are your key to success, and it is way easier than you would likely expect.
If you have chosen number 5 above, your goals for the next 12 months are listed in the following section.
Section 3 – Summary of Next Year’s Goals
Business Income Goals
Total Revenue (Turnover) includes projected Recurring Income from existing clients.
- An Annual Turnover of $1,937,115.00.
- Monthly average Turnover of $161,426.25 for 12 months.
- Annual Gross Profit of $903,987.00.
New Sales Revenue Required
Sales targets for new revenue after deducting Projected Recurring Income – Annual Total (less Retention Loss) of $635,097.60 to achieve Annual Turnover Goal.
- New Sales Revenue Goal of $1,302,017.40.
- Monthly average of $108,501.45 for 12 months.
Owner Income Goals
- Increase annual Income by $50,000.00. Income goal is $250,000.00.
- Increase business Operating Profit by $50,000.00. Operating Profit Goal is $150,000.00.
Turnover Driver Goals (to achieve Business and Owner Income Goals)
- Increasing Gross Profit for Recurring Income by 5%. Gross Profit Goal is 52.50%.
- Increasing Gross Profit for One-off Sales by 5.00%.Gross Profit Goal is 42.00%.
- Increase Average Sale Value (ASV) for Recurring Income.
- Monthly ASV Payments – From $0.00 to a new ASV Goal of $0.00.
- Bi-monthly ASV Payments – From $0.00 to a new ASV Goal of $0.00
- Quarterly ASV Payments – From $0.00 to a new ASV Goal of $0.00 .
- Half Yearly ASV Payments – From $1,200.00 to a new ASV Goal of $1,323.12 .
- Yearly ASV Payments – From $0.00 to a new ASV Goal of $0.00.
- Increase the Average Sale Value for One-off Sales by 5.00% , additional to a price increase due to an increase in Gross Profit (if any), the Average Sale Value Goal has increased from $9,500.00 to $10,302.75, a total percentage increase of 8.45% .
- Increase the Sales Success Ratio from 30.00% to 40.00% . Which represents an increase in sales of 33.30% .
Increase the ASV for Recurring Income by 5.0%, additional to a price increase due to an increase in Gross Profit (if any), the ASV Goal has increased by a total percentage of 10.3%. Below are the individual Recurring Income ASV Goals;
Monthly Activity Goals – 11 (Selling) Months
- Monthly Total Sales Target of 63.6. Made-up as follows;
- Recurring Sales = 57.9
- One-off Sales = 5.7
- Number of Total Leads required per month is 212.1. This includes all sales both Recurring Income and One-off Sales.
- Number of Total Quotes/Proposals submitted is 159.1. This includes all sales both Recurring Income and One-off Sales.
Additional Budget
- Increase monthly Marketing spend by $0.00.
- Annual budget to increase Spare Capacity = $0.00.
You now have your Goals for the next year, they are not difficult to achieve, however, the next Section will hopefully provide you with a path to move forward.
Section 4 – A Pathway to Achieve Your Goals.
Better Business Group can help you develop and implement an ‘Action Plan’ to help you achieve Next Year’s Goal, including Turnover Driver Goals, plus we can provide a practical and easy monitoring system to help you measure your progress.
Your Financial Goals are dependent on making the required number of sales, however, in order to achieve your sales goals you must obtain Leads, from which you will present either a quote or proposal to make a sale.
On this basis, you may wish to evaluate your Marketing program and make changes if required (see ‘Marketing – Leads required from which to make additional Sales’ below).
BUT ….
What if you could obtain more sales from the same number of Leads, Quotes/Proposals submitted? That is increase Sales (from ‘Quotes/Proposals’) Conversion Rate, in other words your Sales Success Ratio.
By increasing your Sales Success Ratio you will require less Leads to achieve your sales goal (see‘Increase Sales Success Ratios’ below).
Turnover Drivers
In the BGA-Calculator we have suggested setting goals to the following Turnover Drivers;
- Increase Gross Profit Margin.
- Increase the Average Sale Value
- Increase Sales Success Ratios
There are more, but these are the easiest drivers to increase and have the greatest impact. Below I have provided paths to follow to achieve Turnover Driver Goals
Increase Gross Profit Margin
Increasing the Gross Profit Margin is not difficult. You have the following options;
- Increase your prices, or
- Reduce the Cost of Sale. This usually involves negotiating better deals with suppliers.
- Improve your Selling Process.
The above solutions would require a Competitor Analysis for increasing prices, and provide a good case to
a supplier to provide a better deal. Improving your Selling Process can also come into play as it will
help in both options 1 & 2.
Increase the Average Sale Value
Increasing the Average Sale Value is not difficult. You have the following options;
- Increase your prices, or
- Improve your Selling Process.
- Selling larger sales, or selling more per sale. For example: McDonalds ‘Would you like fries with
that?’
The above solutions would require a Competitor Analysis for increasing prices, however, improving your
Selling Process can also come into play as it will help in both options 1 & 3.
Increase Sales Success Ratios
‘Improve your Selling Process’ can have a tremendous impact on achieving your Turnover Driver Goals, this cannot be overstated.
Improving your Selling Process is a key component in making it easier to achieve your ‘Activity Goals’ which is converting more Leads, and Quotes/Proposals into sales.
Many business owners are not aware that ‘selling’ is like any other business function, it can be done
well, or not so well. We are all aware a business which does not have ‘systems’ will not do as well as a
business who has ‘systems’, the same applies to ‘selling’, yet very few businesses have a system for ‘selling’.
I developed a system of selling which increased my sales success rates from winning just 3 from 10, to
winning 8 from 10 Quotes/Proposals submitted when I first developed the system, this is increasing my
Sales Conversion Ratio from 30% to 80%. My clients who follow the system have reported huge increases in
sales without any extra effort.
Below I have shown the impact of making just 1 extra sale from 10 Quotes/Proposals submitted.
| Sales From 10 Quotes | By Making just 1 extra sale from 10 Quotes will have the following result |
|---|---|
| 3 Sales | 33% Increase in Revenue |
| 4 Sales | 25% Increase in Revenue |
| 5 Sales | 20% Increase in Revenue |
| 6 Sales | 17% Increase in Revenue |
| 7 Sales | 14% Increase in Revenue |
| Sales | 13% Increase in Revenue |
I suggest you evaluate the way in which you ‘sell’ to a prospective customer, what is your process? Do
you have one? And, does your method engender the ‘Know, Like and Trust Factor’ with your prospective
customers? Or, is your system just a case of meet, greet and provide a quote, or maybe a show and tell
process? If it is, then the opportunity to significantly increase sales, the value of the sale, and sell
more per sale, cannot be over stated.
Quotes/Proposals required from which to achieve the desired number of sales.
First, let’s explain the difference between a Quote and a Proposal.
Quote – A quote is a simple document which outlines the job, product or service to be provided and provides a Price.
Proposal – Is a selling document which provides details such as the features and benefits of a product or service to be provided (plus more) and it contains the quote.
Depending on the industry you are in will depend on which of the two you should use in your selling
process. Some industries use both, for example, a business who sell kitchen renovations would use a
Proposal to ‘sell’ the kitchen, as it would be of significant value, but if a person simply wishes to
purchase a benchtop, and then a quote would suffice.
We can help you to evaluate which is the best solution for you, and why we recommend our solution.
Marketing – Leads required from which to make additional Sales.
Earlier I mentioned in order to make Sales you must have Leads, and this is where Marketing comes into
play
Marketing is what brings people to you, and Selling is what converts them to a customer, this applies to
any business including retail. Acquisition of Leads is marketing, and you will see from the ‘Activity’
goals you have a monthly Lead target. If you require additional Leads, the question becomes ‘How do I
obtain extra Leads?’.
I suggest you evaluate your Marketing, ask yourself – Where do my Leads come from? ‘How many Marketing
Pillars do I have to acquire Leads? How do I know which marketing mediums provide the majority of my
Leads? Knowing where your Leads came from is covered in the heading titled Monitoring.
Note: Marketing Pillars, these are the number of ways in which you market your business,
e.g. Website, Google Ad Words, Social Media are examples of Marketing Pillars.
Our team can help you to evaluate which is the best solution for you, and why we recommend the solution.
Monitoring
Monitoring your business, including KPI’s (Key Performance Indicators) is a key to success. If you don’t know where you are at, then how can you plan on where you want to go?
A number of business owners look at their Profit & Loss (P & L) statements provided by their accountancy programs, provided the P & L statement is correctly presented, it will give you good historical data as to the financial progress of the business. P & L’s should be an important part of monitoring the progress of your business, but it should not be the only measuring tool.
Measuring KPI’s is critical to business success, they tell you what is happening in real-time, and provide a warning of potential issues, both in the present and in the future. The question is ‘How do we measure our business KPI’s?’
The measurement of KPI’s can be achieved with CRM Systems, but unfortunately for many SME business owners, the process is not so easy to follow, and as a result KPI’s are not monitored.
Better Business Group has simple KPI Monitoring Systems to help to keep a closer eye on business performance, which in turn will lead to greater business success, you can see what is happening in real-time as to the acquisition of Leads, Quotes/Proposals submitted and more. If this is of interest, let us know and we will be happy to discuss KPI Monitoring with you.
Where To From Here
Hopefully I have provided some insights as to what to look for in order to help you achieve your goals,
the next question is, ‘Where to from here?’
You now have the first part of a Business Plan, I suggest the next step is to develop an ‘Action Plan’.
The plan will provide the steps to follow to implement the changes required to achieve your Financial
Goals.
If you would like help to develop an ‘Action Plan’, please contact us for a free discussion of
possibility, and we will be in touch.
Thank you for using our BGA-Calculator, and wish you all the best for the future.
Better Business Group
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